I designfriendly apps fromcomplex systems.
I'm Raph, a designer turning ambiguous problems into clear, crafted interfaces. Ten years across fintech and consumer software — shipping from zero to one and sweating the details that make products stand out.
- Working on
- Untangling blockchain UX @ Picnic
- Based in
- São Paulo · BrazilCurrent time — --:-- UTC−3
Selected work.
- 01
Self-custody goes mainstream.
- Company
- Picnic
- Segment
- Consumer Crypto
- Year
- 2022 – 2025
We turned a category that assumes expertise into something as simple as a banking app. More than 20,000 active users, 80% of them new to crypto.
Read more
- 02
AI agents for everyday finance.
- Company
- Picnic
- Segment
- AI
- Year
- 2026
Exploring conversational interfaces for personal finance: pay bills, transfer funds, and manage your card by asking any AI — every action gated by passkey approval.
~/picnic — claudeWelcome to Claude Code v2.0.9──────────────────────────────────$ claude mcp add picnic https://agents.usepicnic.com/mcp✓ Connector registered→ Opening browser to sign in…→ Touch your passkey to authorize✓ Connected as you@usepicnic.com$ claude> Pay R$ 320 to Express Print via PIXDrafting your PIX via Picnic MCP…Drafted: R$ 320 PIX → Express Print LTDA.→ Approve with your passkey to send. - 03
The cheapest card to spend abroad runs on crypto rails.
- Company
- Picnic
- Segment
- Mobile
- Year
- 2025-2026
Crypto infrastructure as a cheaper rail for international spending — fully abstracted. 40,000 cardholders spend abroad at better rates, most unaware there's crypto underneath.
- 04
A concierge for personal development.
- Company
- Onswell
- Segment
- Wellness & Travel
- Year
- 2021
Turning a founder's conviction — that travel can drive growth, not just leisure — into a tangible product and a narrative sharp enough to rally a team and pitch investors.
- 05
A wellness platform built around the person.
- Company
- Wepulse
- Segment
- Wellness
- Year
- 2019
A two-sided wellness marketplace whose hard side turned out to be the professionals. A four-week MVP surfaced it — so we pivoted to an app built around a personal questionnaire that puts each person in charge of their own health.
Over a decade across product and design.
From co-founding a studio and teaching to leading design in consumer crypto and fintech — sweating the details that make products people trust.
